Back in December I went to photograph the newly restored Canal and River Trust’s Volunteer Hut at Wilmcote on the Stratford-on-Avon canal.
The hut had been destroyed by a fire started by vandals in 2014 and the local branch of B&Q had stepped in help with the restoration.
My main aim was to take photos of the plaque which was being unveiled, the volunteers, B&Q representatives, the restored hut, and the hut’s surroundings on the canal side. The photos were to be used for PR purposes by the Canal and River Trust.
I took a good selection and am pleased to see that the main photo has been used, among other places, on the Canal and River Trust’s news section, published in the Stratford Observer, and appeared in Towpath Talk. The image has also been circulated via social media websites.
Having a great image for press releases and public relations purposes helps the chances of the article being published when you are submitting some business news to media sources – and makes the article more eye-catching so the readers will spot it and hopefully read it.
It’s not always possible any more for a local newspaper to send a photographer and reporter to record your business news so businesses often submit their own, either directly or through a PR agency. I have been really pleased over the years to see numerous photos published which I have taken for businesses and individuals to mark occasions such as new company appointments, landmark celebrations such as 50 years in business, and news items such as the new opening of premises, as well as many others.
Keeping your business in the news and your customers up to date with your business successes and celebrations can be greatly helped by having interesting, good quality photos to accompany your press releases, to put on your website, to use at networking events and exhibitions, and to circulate on social media websites.